The days of sitting in front of a desktop are all but obsolete. Today’s web user is constantly on the go, and with updated technology in hand, even the once-convenient laptop has gone by the wayside.
Ready access to advanced smart phones and tablets has consumers engaging newer formats to find information and make purchases online, but if your website isn’t designed for smaller handheld devices, you could be missing out on potential visitors and sales. Are you giving your customers what they need?
You Can’t Afford to Ignore the Mobile Market
This afternoon, go to lunch at a busy restaurant and take one look around. You’ll notice many patrons on mobile devices as they eat – texting, reading blogs, or perhaps getting a jump on holiday shopping. According to the International Telecommunication Union, 87% of the world at the end of 2011 was comprised of mobile subscribers. That’s approximately 6 billion users! Now consider the restaurant itself – how did its patrons get here and why did they come? Many eateries are capitalizing off of apps that allow consumers to order, make reservations, or view menus straight from their smart phones.
The fact is, today’s society loves its mobile technology. A streamlined version of your site for mobile devices not only empowers you with higher marketability, it positions you competitively against your rivals. Many of your competitors are without mobile-friendly websites, which makes standing out among them very easy.
It also provides you with a higher search result ranking. If someone Google searches products and services you offer from a mobile device, your chances of making the sale have increased just by having a mobile website. Now equip your mobile site with high-impact, clutter-free content and you have an appealing virtual space that is highly capable of attracting new and repeat customers.
Make Your Brand Portable, Memorable
Having a mobile site is a lot like tying a ribbon around your customers’ fingers. By providing them with a portable means of accessing your brand, you keep your products and services at the forefront of their memories whenever, wherever they’re in need. If consumers can experience you on the go, they definitely will; denying them that access means denying yourself increased revenue.
Mobile-friendly websites also say something positive about your brand without your brand having to say anything at all. They suggest modernity. They suggest that your company understands contemporary needs and is able to meet them. They also provide a one-click means for users to dial your number, turning their positive experience on the web into an instant sales call.
Simplify Your Way to Sales
Mobile versions of websites that feature reduced content while maintaining an attractive design provide a quality experience for mobile web users. If a person encounters a confusing full version of a website on the small screen of their mobile device, they will quickly navigate away. What’s more, they will remember yours as the site not to visit from their smart phone, which means they may never visit you again.
An attractive site enhanced for mobile users is guaranteed to convert sales more easily than a site that is not. Additionally, mobile sites and landing pages augment marketing efforts through the integration of highly popular QR codes, which smart phones can scan from printed advertisements. QR codes are a great way to grab a consumer’s attention now and turn them into a customer later.
Remember: mobile websites aren’t just a gimmick anymore – they’re a standard. If you can’t appeal to consumers via smart phones and tablets, they will find a provider who can.
